“It’s spam.”
“Same post every day.”
“Feels aggressive.”
“Too repetitive.”
“Why that slogan?”

These are just a few of the reactions I’ve had to this campaign.

So let me be transparent.

Yes — I post daily.
Yes — I use the same adapted slogan: “See It. Say It. Sort It.”

Yes — the format is consistent.

But no — this isn’t spam.

This is a deliberate, survivor-led public awareness campaign — and every single post is different.

Each one shares:

• The work of the Independent Inquiry into Child Sexual Abuse (IICSA)
• A different survivor voice representaion
• A protective message for the public

📣 Why the Repetition?

Let me ask you this:

Do you remember…

• “Clunk Click Every Trip”?
• “Think Once, Think Twice, Think Bike”?
• “Drinking and Driving Wrecks Lives”?
• “Stop. Look. Listen. Think.”
• “Keep Britain Tidy”?
• “See It. Say It. Sorted.”?

These weren’t “one and done” messages.

They were repeated again and again — in ads, posters, classrooms, and on TV — until they changed behaviour.

They saved lives.

They made people think.

They stuck.

So when I repeat “See It. Say It. Sort It.”, I’m following a long, effective tradition of public safety messaging in the UK.

🔁 Why It Looks the Same

Because consistency builds recognition.
You’ve seen it.
You know what it is.
You either scroll past — or stop and take it in.

That’s the point.
Familiarity doesn’t weaken the message — it strengthens it.

And just like those other slogans, I won’t stop repeating this one.

Because for some children, visibility is protection.

🙏 If You’ve Criticised It

I understand your discomfort.

Child abuse is hard to think about.

But that discomfort is not a reason to go silent.

If you’re tired of seeing these posts, imagine how tired survivors are of living with the consequences.

So I’m asking you — not to love the format, but to read the message.

It could save a life.

#SeeItSayItSortIt

#ActOnIICSA
#ImplementIICSARecommendations
#ChildProtectionMatters

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